The Director of Change Programmes - Marketing is a strategic leadership role supporting the CMO in driving cross-functional alignment and execution of marketing initiatives. This individual leads strategic planning, investment analysis, and resource coordination across marketing functions to optimise performance and achieve business objectives. Strong analytical capabilities and exceptional project management skills serve as a vital link between marketing leadership and stakeholders to ensure the effective execution of the marketing strategy.
• Represent the CMO in strategic projects to ensure cross-team alignment and delivery
• Prepare and co-ordinate ad-hoc research, analysis and reports to support strategy development and decision-making
• Assist in the evaluation of potential investments and evaluate investment health across marketing channels
• Work with functional marketing and functional leaders to plan, monitor and report on each team’s OKRs, KPIs, Headcount and associated costs
• Co-ordinate and develop strategic and business plans for presentation to key stakeholders
• Co-ordinate cross functional meetings and annual summits
• Work with the CMO and other marketing leaders to shape the marketing portfolio investment strategy and capability by analyzing data, and aligning goals to achieve the company and marketing team objectives
• Coordinate the preparation of cross-functional annual plans, budgets, forecasts, and longer-range marketing investment and capability plans
• Analyze data to identify trends, variances, and opportunities for improvement in marketing investments
• Collaborate with cross-functional teams to gather and research information for planning and analysis to support strategic projects
• Work with stakeholders to develop and maintain budgeting models across marketing teams and projects
• Support the monthly, quarterly and annual planning and reporting processes, including identifying emerging trends and insights, variance analysis and collating management reporting across stakeholders
• Requirements:
• Degree in Marketing, Management, Finance, Accounting, or a related field.
• 10+ years of experience in commercial/marketing planning and analysis, or a similar role.
• Strong strategic thinking, analytical skills, and market research experience are essential
• Experience in working in an digital marketing or ecommerce environment
• Strong project coordination skills
• Strong commercial modeling and analytical skills.
• Proficiency in Microsoft Excel, Word and PowerPoint. Knowledge of Tableau and other reporting tools
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong attention to detail and problem-solving abilities.
• Display excellent leadership maturity
• Successfully explain results through excellent verbal and written communication skills
• Be open and receptive to constructive feedback, possess high skills in persuasion, collaboration, negotiation, active listening, presentation and public speaking
• Have critical thinking abilities - assess information from different sources of information
