The Marketing Content Specialist is responsible for managing the brands’ online presence by working closely with stakeholders to plan and edit engaging content across a variety of mediums and customer segments. The focus of this role is to curate and distribute relevant content to attract, acquire and maintain customer engagement.
You are detail and results-driven, team-spirited, skilled and imaginative, who can identify customer needs through research, reporting and experimentation in order to drive profitable customer action and meet marketing objectives.
• Assist teams and stakeholders in ensuring the execution of brand strategies.
• Executing the brand content marketing strategies across the customer lifetime journey.
• Collaborating with agencies to produce high quality content and creative assets.
• Writing, editing and/or refining digital copy.
• Delivering strong, engaging content to clients.
• Planning content calendars with agencies.
• Revising and optimizing dated content using information gathered in SEO research.
• Analyzing web metrics for overall success of different content and developing plans to optimize them.
• Creating content distribution network with other marketing verticals.
• Performing audits on site usability, usefulness, content, and branding from a user POV
• Publishing digital content through a CMS.
• Ensure our content has a consistent tone of voice, visual communication style, and brand adherence across all touchpoints – working continuously within existing and expanding brand guidelines.
• Strong knowledge of the latest content marketing trends
• Experience with content writing and ad copy writing
• Knowledge of SEO fundamentals, adhering to the latest Google algorithms
• Familiarity with how to distribute content through social media
• Video content ideation and execution
• Experience managing vendors
• Detailed reporting skills to demonstrate content ROI
• Ability to work within and groups as well as autonomously
• Experience managing budgeting
• Online i-gaming and/or crypto knowledge a significant advantage
