HiveMinded
Thoughts

Ads have changed dramatically from the early days of print. Marketers have a multitude of ways to share their message, but this can be a double-edged sword. With a plethora of ads and competition from content producers and social media, creating attention-grabbing advertising is even more challenging.

A memorable brand differentiates you from competitors, builds loyalty, and increases your bottom line. But with so much riding on your new brand, knowing where to start can be overwhelming.

Maintaining consistency across multiple channels is vital to a successful brand strategy.

But what does brand authenticity mean? And how can you demonstrate it?

Agency life is often THE source of stress and exhaustion in our lives. While many agencies, like HiveMinded, have adopted initiatives and policies to support our well-being, burnout is still prevalent in modern agencies.

Does your creative agency match your personality? If you’re unsure, it’s worth reflecting on your current role and agency.

Crafting a powerful visual identity comprising your logos, colours, fonts, and imagery is your first step in telling your brand's story and sharing its values, mission, and purpose.

Welcome to the land of deadlines, lost weekends, coffee-fuelled all-nighters, and pitches that would dazzle Don Draper. Yes, friends, we're discussing the wonderful world of marketing and creative agencies.